The long-awaited/anticipated/anticlimactic/apocalyptic death of the printed word has long run the gauntlet of questions regarding how information can survive and turn a profit in this brave new world. Wired magazine, fittingly, has embraced the web and has announced that the fourth quarter of 2012 saw it earn half of its revenue from ads from the net.
Wired.com was purchased in 2006 by media giant Condé Nast for a cool $25 million USD. Back then it earned 10 percent for the Wired franchise.
Making a more interesting point is noting that advertising from the print magazine didn’t decrease, pointing out that the increasing is due to the web strengths, not the weakness in print.
Wired.com has done a tremendous job of evolving online and as an app. Not all print papers or magazines have embraced technology like Wired.
From a business standpoint, this precedent could see many more publications sail the Internet seas, although the idea of Internet magazine may have already come and gone. Apps have brought an interactivity to magazines where print, and even the Internet cannot.