Tesla has released a new action-packed video, which might actually become a quarterly thing according to CEO Elon Musk.
There are few bits of footage that are especially interesting in the less-than-two-minute-long video, including a mystery car underwrap and new footage of the next-gen Roadster in action.
The California-based automaker doesn’t do traditional advertising with TV commercials, but they have a team of videographers that often produce some pretty amazing marketing videos and this one probably tops them all.
Musk tweeted the unlisted video on Tesla’s Youtube channel and called it a “Tesla quarterly all-hands video.”
It seems to feature all of Tesla’s product line as well as recent energy projects and its production facilities, like the Fremont factory and the Gigafactory 1 in Nevada.
Here’s the video in full:
The first thing that came to our attention was a quick shot from inside Tesla’s design studio in Hawthorne, where the company designs its new vehicles.
It’s at around 16 seconds in the video. Here’s a screenshot:
t’s really not clear what vehicle it could be. Based solely on the timeline, it would make sense for Tesla to be working on the Model Y right now, but it doesn’t seem to be tall enough to be an SUV or CUV.
But it could be anything really. They could be working on the refresh of a Model S or it could be a prototype of the Model 3 that is still around in the studio. Make sure to let us know your thoughts about what it could be in the comment section below.
We had a chance to sit down in the car and get a test ride during the unveiling last year, but it was quite dark and this is definitely the best look from the cockpit in the daylight that we have ever seen.
I also found the shot of the matte black Model 3 driving in an empty building quite interesting:
The matte black finish has also never been seen on the Model 3 since the prototype phase. Could it make a come back with the performance version?
Anyway, I think the words of the last Roadster test rider summarize my thoughts on the video: “holy ….”
But please let us know your thoughts in the comment section below.