Starbucks has inked a huge multi-year deal with Spotify today, that aims to make the streaming music service a central part of the Starbucks experience. It will also let Spotify Premium customers earn free drinks. The agreement will bring Spotify music to 7,000 Starbucks locations in the United States.
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Your barista is about to become your DJ
Starbucks baristas (or ‘partners’ as the company likes to call them) will all get free access to Spotify Premium, and be able to access the Starbucks in-store playlist. The playlists will then be available to all Spotify users in the store via a new, dedicated Starbucks section of the Spotify App.
— Spotify USA (@SpotifyUSA) May 18, 2015
Not only is Starbucks getting a great deal and exposure here, but Spotify wins as well. This deal marks the first time Starbucks has opened up its loyalty program to a third-party service. Spotify Premium users will be able to earn Stars to trade for drinks at their local java joint.
Starbucks will also promote the streaming service in store.
“Music will remain a key component of our coffeehouse and retail experience, however we will continue to evolve the format of our music offerings to ensure we’re offering relevant options for our customers,”
– Starbucks to Billboard Magazine
The new joint partnership will be rolled out in phases starting this fall in the United States before moving into Canada and the UK. Earlier this year, Starbucks announced that it would stop selling physical CD’s in-store, a trend that began in 1994. Starbucks has always used music as a cornerstone of its in-store operations, and Spotify just became a huge part of that.