Jetpack Unveils Rebrand with 3.1. Release, New Logo, Custom Post Types


Jetpack is showing off more than just a new look in the 3.1 update released today as part of a big -rebranding, partially inspired by the plug-in’s incredible success.  In 3.1, Jetpack now offers custom posts, portfolio content and a new logo.

READ MORE // How to: Install and Activate Jetpack

Beyond custom post types and the long-awaited portfolio content type, developers also also utilize new response video support built directly into Jetpack.  All it needs is one simple line of code:

<?php add_theme_support( 'jetpack-responsive-videos' ); ?>

Using this code, all videos will play nice with mobile devices with no extra coding required.  Users who had reported to using other plugins for responsive video will now be able to get rid of the extra server weight.

“Jetpack is ever-evolving and is a major part of Automattic and WordPress. It’s grown a lot since its introduction in 2011, and its branding should grow too. Something better, faster, stronger,”  – Enej Bajgoric.

The long-awaited portfolio type content is the first of likely many new custom post types.  The Portfolio custom Post Type will allow users and bloggers to showcase and manage their digital portfolios and project and will be easily displayed using the new

[portfolio] shortcode

WordPress theme developers can also choose to support Jetpack’s new portfolio post type by styling it to match their work instead of building their own from scratch.


Jetpack 3.1 also introduces JSON API endpoints for viewing updates, as well as managing plugins and themes.  You check those out in depth at the developer console.

Many improvements in 3.1 make Jetpack more accessible and easier to use:

  • Jetpack Settings have improved keyboard accessibility.
  • Improved RTL support for After the Deadline, Carousel, Contact Form, Comics CPT, Custom CSS, Omnisearch, Publicize, Related Posts, Slideshow short code, Tiled Gallery, Widget-Visibility and Widgets Gallery.
  • Contact Form: Add an “Empty Spam” option.
  • i18n: Change the priority of where plugin_textdomain is hooked so that the plugins can better translate Jetpack.
  • Monitor: Displays how often the site is checked for downtime.
  • Shortcode: Added Mixcloud shortcode and oEmbed support.
  • Social Links: Improved handling of customizer hooks in non-admin context.
  • Stats: The smiley image is gone by default.
  • Stats: Added link to the configure page for stats so that the stats settings page is easier to find.
  • Theme Tools: Added the responsive videos to theme tools so that themes can support responsive videos more easily.
  • Updated Genericons to version 3.1, new icons for website, ellipsis, foursquare, x-post, sitemap, hierarchy and paintbrush.

The Jetpack team talked further about the admin overhaul that added bulk module management in version 3.  Release 3.1 includes a few tweaks to the module management, going further to let users activate, configure or deactivate specific Jetpack features in the feature description box.  The update notice for Jetpack 3.1 should be available to all users already.  For further instructions about installing and activating Jetpack, read our complete How to here.

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