Shares of the consumer electronics giant Aptple have hit an all-time high of $168.07 USD as of Monday morning, valuing the company overall at an estimated $860 billion USD. This development comes from reports that pre-orders of its upcoming iPhone X are energetic. This tops its previous all-time intraday high in September of $164.94 USD.

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Pre-orders for Apple’s iPhone X started on October 27 and the smartphone sold out instantly. Early interest in the phone seems to dismiss concerns that the high-price would turn off possible buyers. Apple has yet to reveal how many iPhone X have been produced for its initial supply. Analysts speculate the smartphone’s initial run would between two to three million devices, about eight million fewer units than the iPhone 6 during its premiere. Recently, some lucky customers had their pre-order ship dates pushed up from mid-November to November 3.

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