It seems that Google has very quietly invested between 100 and 200 million in Zynga – the social gaming giant behind such addictiveness as FarmVille and MafiaWars. Is war with Facebook imminent?
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At very least, it appears Google is setting itself up to use games as part of its future, and it seems likely these will be part of a social network – the purported Google Me.
Zynga is a monster in this territory and Google’s snatching it up could indicate big things.
After the failed Google Buzz and less than popular Google Wave, we have to wonder if this is third times a charm for Google or if Buzz, Wave, and Games are all part of a larger story.
With Google TV having been announced, will Google take games beyond internet Social Networks? Will Google take Social Networks beyond the laptop, perhaps? There are many questions, and it seems Google plays its cards close to its chest. The purchase of Zynga was pretty quietly done, but if Google Me is going to beat Facebook – not just fight it, they must have something big up their sleeve.