Google has backed Chinese e-commerce giant in its attempt to expand and take on Amazon and Alibaba. The deal is beneficial to both companies, with seeking to grow its operations in Europe and North America, while Google sees the partnership as part of its expansion into Asian markets.

/READ MORE// Google Buys Boston Dynamics

The investment is part of a wider partnership that will also see products promoted via Google’s shopping platform while Google’s market reach and analytics expertise will be combined with’s knowledge of logistics and inventory management. This is the latest stage in’s rivalry with other the likes of Alibaba following last year’s partnership with Tencent to invest in Vipshop.

For the latest tech and science stories follow us on
on TwitterGoogle+, Tumblr, Instagram and on Facebook

Have something to add? Join the discussion!