Facebook is the latest company to borrow heavily from Snapchat’s success and fun filter frenzy, with the company rolling out an update to its iOS app that includes new camera effects, filters and more.
Facebook’s iOS app is updating to version 179.0 and offers effects, masks, frames, and interactive filters to play with.
To access any of the new features, users can simply tap the camera icon on the top left corner of the app, or swipe right from the newsfeed. The Facebook camera offers a wide array of effect that can be applied to photos and videos. This includes so-called ‘reactive’ effects that add overlays, such as falling snow.
Facebook is also trying out a new method of earning revenue, by partnering with movie studios to create masks related to upcoming movies. Current mask offering include Alien: Covenant, Despicable Me 3, Guardians of the Galaxy Vol. 2, Power Rangers, Smurfs: The Lost Village and Wonder Woman. Facebook says it will regularly refreshing the creative effects to keep the features fun and exciting.
The new update also borrows heavily from another Snapchat feature: Direct is a new feature designed for individuals to share photos and videos with specific friends but for a limited time. Direct videos and photos can only be seen for as long the conversation continues – similar to the baked-in disappearing videos in Snapchat. Also coming to Facebook are the ‘new’ stories which, like in Instagram, will let you see photos and videos from friends in a slideshow-like view.
The ongoing fun filter video war
Facebook’s new feats coming a mere one week after Apple announced a social app of its own, which they will build around photo and video sharing. Clips will be a social app that combines music, video clips and photos that can be shared with friends through Apple’s Messages app, Instagram, Facebook and other social networking sites.