Bose has announced plans to shutter every retail store it owns in North America, Europe, Japan and Australia. While announcing the news, the retailer said it’s products are “increasingly purchased through e-commerce”, a change in the market that forced the closure of it’s retail stores. The 119 store closures will hundreds laid off globally, although Bose has yet to disclose an exact number.
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“Originally, our retail stores gave people a way to experience, test, and talk to us about multi-component, CD and DVD-based home entertainment systems…At the time, it was a radical idea, but we focused on what our customers needed, and where they needed it — and we’re doing the same thing now.”
– Colette Burke, Vice President of Global Sales, Bose
According to spokespeople for the company, the closures will roll out slowly over the coming months
“In other parts of the world, Bose stores will remain open, including approximately 130 stores located in Greater China and the United Arab Emirates; and additional stores in India, Southeast Asia, and South Korea.”
Products made by Bose will continue to be available at other retails, including Best Buy, Apple and Target, and online on the Bose website