Every new iPhone or Mac usually means a big story, from rumors to the slick keynote to release stats. New stores in new cities, a new screen, new features, a lower price – Apple consistently makes the year’s ending news. 2012, however, saw Apple’s yearly entry marred by mistakes and missteps.
Goodbye Google – Hello disaster
In 2012, Apple dropped its Google-powered maps in favor of its own, in-house Apple Maps. Behind the stunning graphics, turn-by-turn directions and flyover features, Apple Maps were inaccurate and riddled with outdated information, and mistakes.
The fallout from Maps is still being felt
The fiasco saw newly instilled CEO Tim Cook apologize and led to the firing of long-time Jobs protégé Scott Forstall, after his refusal to apologize and resign.
When Google released its long-awaited iOS app for its own Maps, users snapped it up in record number. Even with a new iPad Mini and iPhone 5 along with new features to iOS 6, Apple’s major headache with Apple Maps may be what consumers remember most from 2012.