Apple Shows off the Magic of the AirPods in New TV Spot

“Practically magic.”

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If you’ve been in front of your TV at all this weekend, you probably caught something a bit unexpected: a full-blown commercial for Apple’s AirPods.

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Despite the fact that the wireless pairs of the company’s EarPods are still pretty hard to obtain due to shortages following their out-of-the-blue holiday launch, Apple’s AirPods have proved pretty popular since their December 13 debut and now the Cupertino giant is gearing up for their wide rollout with its latest campaign. Dubbed “Stroll,” the stylish minute-long spot does well to highlight the functionality of the Pods and the ease with which they’re paired with your iPhone.

Check out “Stroll” — set to Marian Hill’s “Down” — above and head on over to Apple’s web store now to purchase a pair. Just don’t expect to get your hands on them immediately: Apple’s site is still predicting shipping delays of six weeks for the coveted earbuds.

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